You’ve spent years building valuable expertise.
But it’s stuck in your head.Without a consistent way to share your knowledge, you’re forced to rely on expensive paid advertising, word-of-mouth, and referrals.You know you should be publishing better content more regularly, but the blank page, endless tactics, and life get in the way.You’re busy running your business.You need a system that captures your insights, organizes them, and turns them into content that brings clients to you.
Turn Your Expertise Into Lead-Generating Marketing AssetsFor consultants, entrepreneurs, and small business owners who want to turn their expertise into trust, authority, and a steady flow of qualified leads.We help you efficiently package your know-how into evergreen pieces of content that:
Build trust and authority in your niche by sharing and teaching what you know.
Attract a steady stream of qualified leads without relying on paid ads.
Create a predictable inbound pipeline so you can stop chasing referrals or wondering where your next sale will come from.
Scroll down to learn more about our process.
How It Works
Step 1: Knowledge ExtractionWe efficiently capture your expertise with a few meetings, simple guided prompts. No endless calls, no blank pages.Step 2: Content Strategy & Voice DesignWe organize your insights into structured pieces of content that sound like you.Step 3: Ghostwriting + AI-Powered WorkflowWe draft and refine each piece so you publish consistently without the grind.Step 4: Lead Generation EngineWe integrate opt-ins, calls-to-action, and simple funnels so your content becomes a reliable client-acquisition system.
Scroll down to learn more about who we are and what we do.
Why It Works
Most content services just focus on posting more.Today, sales follow authority, and authority follows education, so I focus on helping you teach better.With years of experience as an operator, investor, and content strategist, I understand what it’s like to be the expert who struggles to share what they know.I combine writing craft, AI-assisted workflows, and a systems-driven approach so you can build an asset that keeps working long after it’s written.
Areas of Expertise
Real Estate Investing / B2B Consulting & Professional Services / Entrepreneurship & Small Business Growth / Finance / Operations / Hospitality / Outdoor Recreation
Who We Are
Matt Whitermore
Matt is a long-time writer and entrepreneur who’s built businesses from real estate to outdoor hospitality and consulting. At Upstate Content Lab, he focuses on helping experts package what they know into educational email courses, newsletters, and social content that earn trust and generate leads. Matt is happiest creating, teaching, and exploring the outdoors with his wife Cary and their son Charlie.
What We Do
We focus on educational, authority-building content. The kind that teaches, not just sells, so your audience sees you as the expert they want to hire.
Our core services:
Educational Email Courses – We turn your expertise into a structured, lead-generating course that introduces new prospects to your world.
Newsletter Ghostwriting – We help you stay consistent with valuable, audience-building content your subscribers actually want to read.
Social Ghostwriting – We distill your insights into engaging posts that expand your reach and bring the right people into your funnel.
Voice & Knowledge Extraction – We capture your authentic voice and organize your ideas so you never have to start from a blank page.
AI-Assisted Workflows – We use AI as a tool (not a gimmick) to move faster without losing quality or human touch.
The result: a clear, consistent publishing system that builds trust, grows your list, and generates inbound leads — without chasing referrals or relying on paid ads.